Why hasn’t the AMA changed leadership?

You may have noted the report on the latest financials of the American Motorcyclist Association (AMA) at Superbike Planet. If you look at the AMA’s tax returns over the last four reporting periods, you’ll find they’ve lost over seven million dollars in that short period.

Amazingly this has happened during a time when they are supposed to be seeing a financial windfall from the sale of AMA Pro Racing to Daytona Motorsports Group (DMG).

Additionally, membership numbers are dropping like a rock. From a high of 300,000 the AMA is now under 216,000 and I contend without an open membership list, there’s no way to know if that number is even accurate. I further contend the number is much lower than that. Is the American Motorcyclist magazine audited these days? The last ABC audit reporting numbers are from 2012 and it shows a circulation of only 188,389.

You might think with such a precipitous downward spiral the board of the AMA would be looking to find new leadership. There’s no indication that is happening.

In case you’re wondering why finding a new leader with innovative ideas hasn’t been done already you might want to read this excellent summation of the current state of the AMA by Lance Oliver, former Special Projects Editor for the American Motorcyclist.

Oliver gives a good explanation for why the AMA is seemingly sitting on its hands.

Read Oliver’s piece here:

http://www.theridesofar.com/2014/02/the-decline-of-the-ama/