(NEWS RELEASE)

TLD Headquarters – Corona, CA, FEBRUARY 2, 2012

Troy Lee Designs and PixelMags are proud to announce the brand new TLD
Mobile App now available through Apple’s iTunes Store! This free
mobile application provides Troy Lee Designs’ fans and customers the
opportunity to interact with TLD in a whole new way by delivering our
catalog experience to your mobile device.

By downloading the free app, you can browse TLD’s world-class
selection of motocross and bicycle products including helmets, jerseys
and gloves, premium protection, as well as a wide selection of
high-end casual wear. Throughout the new TLD app are links to
exclusive Troy Lee Designs video content, athlete vids, pics and bios,
as well as exciting product news!

The newest Troy Lee Designs product catalogs will immediately become
available within this progressive app therefore keeping consumers and
fans alike continually updated.

Go to the iTunes App Store on your iPad, iPhone or iPod Touch and
download the free app today!

“We at PixelMags are very excited about this new partnership,” said
Ryan Marquis, COO and Founder of PixelMags. “This will allow fans of
Troy Lee Designs to have better access to the products they love.”

“This is very exciting for us,” says Troy Lee, Founder/Owner of TLD.
“The team at PixelMags is helping us take advantage of some incredible
technology. This is just the beginning.”

About PixelMags Inc.
PixelMags Inc. is one of the worlds fastest growing digital content
distribution companies that is transforming the future of digital
publishing by changing how publishers distribute interactive branded
content. PixelMags reaches millions of digital readers daily, in over
33 different languages, and represents such publishers as Hearst UK,
Crain Communications Inc., Imagine Publishing, Dennis Publishing and
more. PixelMags is a privately held company, with offices located in
Los Angeles and London. Follow PixelMags on Facebook
(facebook.com/pixelmags) and Twitter (@pixelmags).

About Troy Lee Designs
For over 30 years, Troy Lee has been customizing helmets “For The
World’s Fastest Racers.” TLD’s relentless commitment to creating
products that exceed the cutting edge of style, design and quality,
has earned them the reputation as an innovator in many different
fields of racing. Troy Lee Designs has since expanded into a full
force operation, offering a complete line of helmets, apparel and
premium protection for off-road motorcycling and bicycling, as well as
seasonal lines of sportswear and accessories. Based in Corona,
California, Troy Lee Designs has a global network of distributors.
Visit http://www.troyleedesigns.com for more info, or follow TLD on Facebook
(facebook.com/troyleedesigns.tld) and Twitter (@TroyLeeDesigns).