(NEWS RELEASE)

AURORA, Ill. (October 20, 2011) – Feld Motor Sports® has announced that NGK Spark Plugs (U.S.A.), Inc., the world leader in spark plug technology, will be the Official Spark Plug of the 2012 AMA Arenacross Series, beginning with the opening round of the season from Wells Fargo Arena, in Des Moines, Iowa, on Saturday, October 29.

For the past four years, NGK has established a strong relationship with Feld Motor Sports, serving as a vital sponsor of Advance Auto Parts Monster Jam®. Now, the popular brand with roots throughout the motorsports industry is taking the next step, by joining forces with the one-of-a-kind excitement of the AMA Arenacross Series.

“All of us at NGK Spark Plugs are pleased to be involved with the AMA Arenacross Series,” said Corporate Marketing Manager Mark Sprague. “We’ve been a sponsor of some of the riders for many years, and are now excited to be closely involved with the series. We look forward to building our brand name, while watching many of these riders build their careers.”

NGK’s on-site presence will be felt at all 12 rounds of the 2012 AMA Arenacross Series, which will travel through 12 different states, to several of the most well known cities and arenas in the country.

“We are excited to welcome NGK as a supporter of the AMA Arenacross Series,” said AMA Arenacross Series Director Mike Muye. “They have been a member of the Feld family for several years now, and we look forward to broadening the overall reach of the AMA Arenacross Series with their involvement.”

Babbitt’s Monster Energy/TiLUBE Kawasaki’s Tyler Bowers will lead a talented field of riders into action, looking to defend his AMA Arenacross Series title. Additionally, rising star Vicki Golden will look to continue her groundbreaking run against the men, in search of making even more history by claiming an Arenacross Lites class crown.

Live timing and scoring from each round of the AMA Arenacross Series returns for the 2012 season! To follow the intense racing action live, log onto http://www.Arenacross.com.

For more information on the 2012 AMA Arenacross Series, log on to http://www.Arenacross.com. For all media requests, please contact Brandon Short: brandon@nextlevelsportsinc.com or 949-365-5750.

Never miss out on the latest news! Follow the AMA Arenacross Series on Facebook and Twitter! Log on to http://www.facebook.com/AMAarenacross and http://twitter.com/arenacross today!

About Feld Motor Sports®
Feld Motor Sports®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz®, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit http://www.feldentertainment.com.