Jake Weimer (No. 32 Monster Energy Kawasaki) and Brett Metcalfe (No. 24 Rockstar Suzuki) battle side by side over a jump at the Budds Creek National last month. Not only is the battle on the track between riders and brands, but the advertising battles between energy drinks are also in full display at the Nationals. Many energy drinks, sunglasses makers and other products used by the 17-35 demographic have been launched in motocross marketing campaigns. Motocross fans have proven to be a very influential segment of the population and marketers have noticed that trend for years.

Jake Weimer (No. 32 Monster Energy Kawasaki) and Brett Metcalfe (No. 24 Rockstar Suzuki) battle side by side over a jump at the Budds Creek National last month. (Larry Lawrence photo)