Makita Returns as Official Power Tool of Monster Energy Supercross

(NEWS RELEASE)

AURORA, Ill. (January 8, 2011) – Feld Motor Sports® announced today that Makita, a worldwide manufacturer of technologically advanced power tools, is continuing its longtime support of Monster Energy AMA Supercross, an FIM World Championship. As a result of their support of the series, Makita will become the official power tool of the championship.

“We welcome Makita back for a highly anticipated year for Monster Energy AMA Supercross,” said Tim Murray, vice president of sales, Feld Motor Sports. “Makita’s interactive pit display continues to be a fan favorite and it allows supercross fans to see the dependable products that Makita is known for.”

Monster Energy Supercross is a part of Makita’s growing presence in racing and action sports, both as a sponsor and as a power tool of choice in the pits. Makita and it’s long term partnership with the factory Rockstar/Makita Suzuki team has yielded over 20 championships in Supercross, Motocross, Superbike, ATV, and Amateur – including Ryan Dungey’s historic 2010 championship run in Supercross and Motocross.

“Since 2005 when we showed up at A1 with our Makita rig, our commitment to the fans, the teams and Supercross has continued to grow each year,” said Brent Withey, Makita Director of Brand Marketing. “Just look out in the parking lot – it’s all about lifted trucks with tool boxes in the back of them. That is our customer, the guy that has a power tool in his hand all day and rides on the weekends. Supercross delivers an awesome opportunity for fans to experience Makita’s Leading Innovation.”

Makita will also continue the Experience More Tour, a mobile activation unit that allows fans to experience and feel Makita’s product innovation.

The 2011 Monster Energy Supercross season kicks off on Saturday, January 8 from Angel Stadium in Anaheim, Calif. From there, the world’s best riders travel throughout the country over 16 additional weekends, eventually crowning a champion on Saturday, May 7 in Las Vegas.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to http://www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow Monster Energy Supercross on Facebook and Twitter, log on to http://www.facebook.com/supercrosslive and http://twitter.com/supercrosslive.

About Feld Motor Sports®

Feld Motor Sports®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz?, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit http://www.feldentertainment.com.

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